How do your values drive your strategy?

Too often we spend time coming up with corporate and organizational values that sound nice but are never really used. I recently had the chance to interview Alex Bard, the CEO from Campaign Monitor. Under his leadership, the company actively uses their values to drive both day-to-day and strategic decision-making. Read more about how here.

Robin Camarote

I'm the co-founder of Federal MicroConsulting and strategic planning consultant based on Falls Church, VA. I am intent on helping leaders get more done with fewer headaches by outlining clear, creative strategies and solutions that build momentum and buy-in at all organizational levels. In addition to consulting, I write regularly for,, and Bloomberg Government on leadership and how to increase your positive impact at work. She is the author of a best-selling book on organizational behavior entitled, Flock, Getting Leaders to Follow and Own It: Drive Your Career to a Place of Happiness and Success. I live with my husband and three children in Falls Church, Virginia.